As a wedding guest a few years ago, I found myself making a simple observation: the women in attendance struggled to find a home for their eyeglasses and sunglasses. They couldn’t be stored in pockets or clutches without risking damage to the lenses, so they sat perched on heads, slung into necklines, or held in hands despite the impeccable ensembles.

As a former Fred Segal stylist with optical shops of my own, I knew there had to be a better (and infinitely more fashionable) way. I created Asher G cases to meld style and functionality and prove that an eyewear case can itself be a thing of beauty.

Unlike hard cases (which are big and bulky and often go unused) and soft cases (which tend to be too small and can alter the fit of the frame), Asher G cases combine intelligent design with statement-making style.  

Asher G cases are crafted for those with an eye for fashion and an appreciation for impeccable quality. Because when it comes to personal style, no detail is too small.

David Gonzales, Founder